A person's hand holding a butterfly representing the brand name Mariposa Creative Co.

A strong, polished presence shapes how your business is seen and remembered. Whether launching something new or evolving an existing identity, thoughtful design brings clarity, consistency, and beauty to every aspect of your brand.

Brand Design

Visual Identity + Design

Create the foundation for how your business looks, feels, and shows up. From logo design to color, typography, and visual direction, each element is created to support a cohesive brand presence that can grow with you.

INCLUDES:
Brand identity
Logo design
Color palette
Typography direction
Primary + secondary logos
Submark
Brand styling
Brand guide
Social media templates
Digital + print assets

For new businesses, evolving brands, and small businesses ready for a polished visual identity.

Creative Direction

Visual Clarity + Brand Refresh

For established brands that feel visually unclear, inconsistent, dated, or disconnected across platforms. This offering reviews what already exists and brings the overall presence into a more cohesive, thoughtful visual direction with focused design updates.

This is ideal when the foundation is there, but the brand needs stronger clarity, consistency, and polish across the website, social presence, print and digital pieces.

INCLUDES:
Review of existing brand materials
Visual clarity audit
Color, type, and layout recommendations
Website feedback
Social presence review
Print and marketing material review
Packaging or branded material review
Design recommendations

For established businesses and small brands that have evolved and need their visual presence to feel more current, consistent, and intentional.

Print Design

Printed Pieces + Branded Details

Thoughtful print and collateral design shapes how your brand is seen, experienced, and remembered. Each piece is designed to feel consistent, polished, and connected to the larger brand presence.

INCLUDES:
Marketing collateral
Digital + print assets
Business cards
Thank you cards
Gift certificates
Service menus
Product inserts
Packaging
Signage
Client cards

For businesses with an established visual identity that want their printed pieces to feel intentional, professional, and connected to the rest of their brand.

Mariposa Creative Co., a boutique branding and website design studio for small businesses